The success of any website SEO is determined by use of relevant keywords and quality content among other things. Keyword research is powerful and should be embraced by webmasters in order to make their websites successful. Find out which keywords are important for your type of business. Choosing the best keywords can improve your website SEO.
What is keyword research?
Web visitors key-in a keyword or keyword phrase to search for content on the internet. The keyword is entered into the search engines which include Google, Yahoo and Bing by online visitors to search content.
You should seek keywords and keyword phrases that are relevant to your niche market. You should strive to understand your potential customers’ needs and what they search for on the internet. Finding the terms they use to search for what they need is known as keyword research.
The search engines index the entry by using algorithms to list the most relevant web pages on top.
Since there may be millions of web pages matching the keyword entered, the search engine rankings help the visitors to find content, by placing on top Search Engine Optimized web pages. That is why webmasters should integrate specific keywords in their websites depending on their niche.
You can improve SEO by integrating keyword research in your website.
How you can conduct keyword research
There are keyword research tools which you can use. Use Google’s Adwords Keyword Research Tool free of charge, to find keywords that are relevant. Start by entering phrases which are related to your site or enter your website address and you will get a list of possible keywords that you can choose from.
Sign-up for Google Analytics to find out what keywords your targeted audience is searching for and find out how you can track the visitors.
How to Identify Relevant Keywords
Specific keywords depend on your niche. Every line of business has relevant keywords which determine how their website is ranked which in turn determine success. There are many possible keywords and keyword research helps you to identify which keyword phrases are best for your website SEO.
The volume of visitors who frequent your site, depend on how easy it is for them to find your site. They type keywords or keyword phrases to get the content they are searching for, online. You need to research what people in your niche market are searching and integrate that in your website. This should be in short specific keywords.
Use short natural keywords and test them to know which ones work best for your business. Change words and try to include numbers i.e. ‘5 Tips’, to drive traffic to your site. Find out from Google Analytics which keywords were successful in your website and keep repeating them.
There is a wide selection of possible keywords which you can choose but keyword research helps you choose the right ones to use in SEO to attract visitors to your website. When your site draws a large volume of visitors who convert to shoppers or subscribers, this can earn money for you.
Keyword research is powerful in leading business success but this depends on the competitiveness of those keywords. If the line of business has many competitors it may be had to be ranked on top unless you beat the competition.
How you can integrate keyword research into your website.
After identifying keywords and keyword phrases which you plan to use, start integrating them onto your site. Use them on titles, headings and on description tags but do not over-use them to avoid being penalized by search engine updates.
Create quality content which is based on these keywords so customers can find it when they search. Target readers not search engine rankings. Content intended for readers has value especially if it is useful and informative. This type of content will withstand Google updates even in the future.
Use underlined keywords as anchor text of links so search engines can easily pick them when they are being searched.